Why is the Ikea store layout often referred to as a 'maze', when it's in fact a straightforward clearly demarcated linear path from entry to exit, which seems like the opposite of
![Ikea design stores 'as mazes' to stop shoppers leaving so you end up buying more | Daily Mail Online Ikea design stores 'as mazes' to stop shoppers leaving so you end up buying more | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2011/01/24/article-1349831-0CE18A0A000005DC-807_634x379.jpg)
Ikea design stores 'as mazes' to stop shoppers leaving so you end up buying more | Daily Mail Online
![Ikea Just Made a Huge Decision, and It's an Important Lesson in What Customers Really Want | Inc.com Ikea Just Made a Huge Decision, and It's an Important Lesson in What Customers Really Want | Inc.com](https://img-cdn.inc.com/image/upload/w_1024,h_576,c_fill/images/panoramic/GettyImages-1463535239_533635_bzmrer.jpg)
Ikea Just Made a Huge Decision, and It's an Important Lesson in What Customers Really Want | Inc.com
Why not pose while I've been trapped in IKEA's maze for so long, I'm starting to think I live here now! 🙃 #ikea #navimumbai | Instagram
![An IKEA floor plan. Deliberately bewildering to make you forget the original reason you went to IKEA, leading to impulse buying : r/Infographics An IKEA floor plan. Deliberately bewildering to make you forget the original reason you went to IKEA, leading to impulse buying : r/Infographics](https://preview.redd.it/gmkdg3mi8kv81.png?auto=webp&s=327f5aa25df40a4aa84ab5dd1ff85c0b5ace1591)
An IKEA floor plan. Deliberately bewildering to make you forget the original reason you went to IKEA, leading to impulse buying : r/Infographics
![Wirecard on X: "The first #IKEA store in India is a maze, to say the least. https://t.co/b9rStpYUqD https://t.co/G02Nn2QjfX" / X Wirecard on X: "The first #IKEA store in India is a maze, to say the least. https://t.co/b9rStpYUqD https://t.co/G02Nn2QjfX" / X](https://pbs.twimg.com/media/Dkk1bbRXgAAXLwi.jpg)
Wirecard on X: "The first #IKEA store in India is a maze, to say the least. https://t.co/b9rStpYUqD https://t.co/G02Nn2QjfX" / X
![Trung Phan on X: "4/ Maze-like design IKEA as a maze is a popular meme...but also true. Even though there are exits and shortcuts, the store is designed for a shopper to Trung Phan on X: "4/ Maze-like design IKEA as a maze is a popular meme...but also true. Even though there are exits and shortcuts, the store is designed for a shopper to](https://pbs.twimg.com/media/FCJ1mTjVIAwtAY9.jpg)